How EPPT works
The personal training service for adults who want their effort to actually count.
Most people are putting their effort in the wrong basket
We live in a fitness culture obsessed with intensity. The message is always to do more: sweat more, restrict more, push harder. But for adults over 40, this approach usually leads to one of two things: burnout or injury.
At EPPT, we believe in clarity over noise. We believe in individualised programming over generic templates. We believe in doing the right things, not just more things.
When you stop putting massive effort into the wrong basket and start executing a plan built specifically for your body and your life, progress isn't just possible — it's inevitable. That's the EPPT philosophy.
Our four pillars
Fat Loss Coaching (10–40kg)
Who it's for: Professionals 40+ who've tried diets, group classes, and at-home workouts and watched the weight come back every time.
What's included: Full programming, nutrition coaching (built in), TrueCoach app, weekly coaching, regular check-ins, the No Quit 'Til You're Fit Guarantee.
What makes it different: Built around your actual life, not a 12-week boot camp template.
Typical result: 5kg+ in 8 weeks (the guarantee threshold), most clients losing 15–30kg over 6–12 months.
Strength & Movement for 40+
Who it's for: Clients 40+ who've noticed they're getting stiffer, weaker, more cautious, and want to feel strong and pain-free again.
What's included: Personalised strength programming, mobility work, postural assessment, integration with physios where needed.
What makes it different: Most gyms ignore the over-40 reality — that you train differently in your 50s than your 20s.
Typical result: Clients reporting they "feel better than they did 10 years ago" within 6–12 months.
Online Coaching
Who it's for: Clients outside Hamilton, who travel, or who already know how to train but need expert programming and accountability.
What's included: Same level of programming and coaching relationship, delivered through TrueCoach.
What makes it different: Not a watered-down version of in-person — a full coaching relationship with the same standards and guarantee.
Pre/Rehab & Mobility
Who it's for: Clients dealing with specific injuries, recovering from surgery, or in chronic pain. Often referred by physios.
What's included: Detailed assessment, programming designed around the injury, integration with client's physio.
What makes it different: Most gyms can't or won't work with injured clients. EPPT is built to.
How you'll train with us
In-person across Hamilton
One-on-one with your coach at one of four premium locations. High accountability, hands-on form correction, and immediate feedback.
Fully online anywhere
Full coaching relationship managed through TrueCoach. Perfect for those with unpredictable schedules, frequent travel, or outside Hamilton.
Where you'll train
Common Ground Gym
1158 River Road, Flagstaff
Pure Fitness
564 Te Rapa Road, Te Rapa
Anytime Fitness Rototuna
6 St James Shopping Centre
Anytime Fitness Five Cross Roads
9 Fifth Avenue, Enderley
You don't pick your package. We do — together.
Every prospective client starts with a discovery call. Not a sales pitch — a real conversation about your goals, your history, your life, and what's actually realistic.
Too much commitment is a problem. Too little is a problem. Our job on that call is to figure out what the right level looks like for you, specifically.
We'd rather lose your business by being honest than win it by selling you something that won't work.
What people choose after everything else hasn't worked.
Most of our clients don't come to EPPT first. They come after. After F45. After BodyFit. After the 12-week transformation challenge they finished only to put it all back on. After the online coach who took their money, sent a generic program, and disappeared. After the local gym personal trainer who ran them through hard workouts but couldn't actually coach. We're not here to put any of those down. They serve real purposes for some people. But for the kind of clients we work with — adults who want real, lasting change in how they look, move, and feel — we see the same patterns of failure over and over. So we'll be honest about why.
1. Group Classes (F45, BodyFit, and Similar)
Classes are by their nature generic (they have to be). They rely on random exercise selection in the name of variety, which often leads to injuries and is rarely the right workout for your specific goal. The "8-week challenge" model is intensity-led, offers no personal consultation, and has no after-plan, meaning people almost always rebound. There is a ceiling on progress, and instructors are trained to deliver classes, not to coach individuals.
If your goal is general fitness, you don't want to plan, and you like the energy of a class environment, group classes can be great. None of this makes group classes wrong. It makes them wrong for what our clients want.
2. Other 1-on-1 Personal Trainers
The barrier to entry in personal training is low, and most trainers don't continue developing their skills. A common pattern is a trainer who shows up, runs you through a hard workout, and sends you home. That's not coaching, that's a workout class with one person in it.
The EPPT difference: EPPT was built on 12+ years of coaching experience, and every coach on the team brings ongoing professional development to their work.
3. Online-Only Coaching Apps and Programs
Often the worst-value option. The pattern is recognisable: a face online sells a program, the client pays, receives a generic program and diet, followed by radio silence or AI-generated check-ins. Most of these clients tell us they paid thousands and got something they could have downloaded for $20.
The EPPT difference: EPPT online coaching is different by design — a full coaching relationship, a real coach, real check-ins, the same standards, and the same guarantee.
What EPPT Does That None of the Above Do
Before you start with EPPT, we sit down with you and learn who you are. Your history. Your goals. Your dreams. Your health. The aches and pains, the injuries, the medications, the surgeries. Your work, your family, your week, your stress. What's worked before, what hasn't, and why. We ask uncomfortable questions like "What will we do if you fall off?" — because life happens, and a coaching plan that doesn't have an answer for that is going to fail the moment it gets tested. We map out the entire process before you start. We physically assess where you are right now. Then we check in every single week. We adjust training, nutrition, and targets. We respond to what's actually happening in your life, not what we hoped would happen. That's the difference. That's what real, individualised coaching looks like. And that's why people come to us after every other approach has failed them.
What happens from here
Discovery Call
A short 10–15 minute conversation to see if EPPT is the right fit for you. We tell you honestly if we can help — and if we can't, we point you toward someone who can.
Full Consultation
A deeper conversation where we break down your specific goals, your history, your health, your barriers, and the life you're working towards. At the end of the consultation, if we're a fit, we'll discuss together what plan would suit you best.
First Session & Goal Setting
We book you in with the right coach at the right location. We set clear, measurable targets and break them into manageable steps.
Physical Metrics & Personalised Plan
We assess where you're starting from and build a programme that matches your body, your goals, and your life.
Coaching, Check-Ins, and Real Results
Weekly coaching, ongoing accountability, regular re-assessments, and a system that adjusts as you progress.
What this costs
EPPT coaching starts at $50/week for online-only and goes up to $300/week for premium 3x/week in-person packages. Most clients invest $100–$200/week.
Pricing varies by coach. Your discovery call will identify the right package and coach for you, and we'll give you the exact figure then.
We publish ranges because we believe you should know what you're considering before you book a call. Full breakdown on the Pricing page.